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| Apple Staff getting their new Apple Phones |
According to Guardian, Apple says it sold more than 10m of its new iPhone 6 and
6 Plus models in the three days after they went on sale on Friday, setting a
new record despite the phones not being available in China.
The figure, which includes sales to operators as well to
consumers – some of whom queued for days outside the company’s stores around
the world – exceeds last year’s, when 9m of the iPhone 5S and 5C were sold, and
2012, when sales were 5m.
However in 2012 and 2013 the first weekend sales were
boosted by sales in China
Apple’s chief executive, Tim Cook, said: “Sales for
iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend,
and we couldn't be happier,” and added that “sell-through” – where phones are
bought by end customers, rather than by mobile networks – had shattered
previous figures “by a large margin”. Apple would be able to measure
sell-through based on phone activations, which require the device to contact
its servers during setup.
Apple announced the new phones, which have 4.7in and
5.5in screens that finally catch up to the physically larger screen sizes used
by many other handset manufacturers, on 12 September, and they went on sale on
Friday.
Analysts expect the new devices to presage a record
quarter of sales between October and December – though that may hinge on
whether the new iPhones get approval for sale in China
The number of iPhones bought in the first three days
after new models go on sale has ramped up over the years as Apple’s user base
has increased, giving it a growing number of customers looking to upgrade, and
the number of mobile carriers that it works with has grown. This year it was
released simultaneously in the US, UK, Australia, Canada, France, Germany, Hong
Kong, Japan, Puerto Rico, and Singapore. From 26 September Apple will extend
that to another 20 countries, and it will be on sale in 115 countries by the
end of the year.
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